Marketing Manager

col-narrow-left 

Job ID:

1711

Category:

Business Development, Management, Marketing
col-narrow-right 

Job Views:

1203

Employment Type:

Full time

Posted:

11.02.2017
col-wide 

Occupations:

Business-Strategic Management: General-Other: Business-Strategic Management
Marketing-Product: General-Other: Marketing-Product

Job Description:

Key Deliverables & Purpose:

The main purpose of the role is to support the achievement of sustainable growth (volume and profit) across the Southern Africa business unit by ensuring an effective operative model is in place as the backbone to support market growth – maximising the potential of brand portfolios and implementing effective trade marketing strategies. 

Main Accountabilities: 

  • Support the development of brand portfolio strategies across the markets and deliver channel strategies in-line with the BU Marketing Plan. Achieve alignment of brand plans through engagement with the Brand teams and Category Development
  • Develop brand positioning and strategy of local brands, including, but not limited to packaging design, product specifications and guidelines
  • Lead the development, implementation and evaluation of strong communication creative and communication channel strategies
  • Drive the highest standards of execution for the brand and in relation to the portfolio
  • Ensure product plans are delivered as per the agreed plan
  • Work closely with Commercial leadership team to provide input into pricing strategies
  • Ensure competitive product performance in defined consumer segments, initiate corrective actions; collaborate with the R&D team on consumer product testing and quality
  • Lead the conversion of deep local consumer Insights in to value generating propositions. Drive brand innovation and value generation by investigating opportunities for product differentiation. Ensure that product quality meets consumer expectations.
  • Collaborate and develop strong working relationships with:

     

  1. Working cross functionally within the business unit, the sub zone and zone – providing input into local Marketing strategies
  2. External agencies to ensure that all brand creative delivers on expectations
  • Understand the impact of cost elements on brand profitability and influence product related costs to ensure brand profit objectives are achieved.
  • Contribute to Commercial strategy to defend our contestable space in line with business strategy.
  • Active presence in the Business Unit and Market. Ensure alignment and commitment on driving local and functional agendas whilst balancing business priorities
  • Lead, inspire and grow the Marketing team and talent pipeline to ensure the team are equipped, feel motivated and able to progress.
  • Drive consumer and detailed commercial business performance tracking on a regular basis Building strong relationships with external providers

Job Requirements:

Key Competencies

  • Team Commitment: to blend well with all departments and cross functional teams to understand and facilitate working needs and add value by enabling delivery of Kraft Heinz objectives.
  • Objective Analytical Power: to clearly understand specific task requirements and find effective and efficient solutions to issues and processes.
  • Customer Focus: highly motivated to deliver beyond the job with a strong feeling of ownership and emphasis on job execution to the best of their ability.
  • Innovative: Innovative thinker that drives the business forward through innovation
  • Entrepreneurial: Take ownership and ensure delivery of projects in full, keeping each contributor responsible for their input.
  • Data driven and logical reasoning: Comfortable using facts and data for objective business reasoning, numerate with good attention to detail
  • Negotiation skills: Demonstrated ability to influence others and negotiate to achieve business results
  • Leadership: Skilled in setting direction, providing clarity, setting standards and motivates and inspire the team to exceed performance expectations and continuously develop themselves and build a strong talent pipeline
  • Project Management: Skilled in scoping, planning and organising project deliverables, resources and successful execution of multiple projects of varying complexity at the same time and ensure delivery on time within budget. 


Experience/Skills Required

  • Bachelor Degree in Sales or Marketing
  • Minimum of 6-8 years’ experience in Marketing within FMCG with roles of increasing scope and responsibility
  • Experience in managing a team 
  • Proven track record of success in Brand , Budget and Trade /Channel Management 
  • Exposure to consumer insights, strategy, budget & planning, promotions management, business and financial management, new product development, digital media, advertising development, project management and an understanding of the trade environment
Company Info
The Kraft Heinz Company
South Africa

Phone:
Web Site: http://www.kraftheinzcompany.com
Company Profile

Company Info


The Kraft Heinz Company
South Africa
Phone:
Web Site: http://www.kraftheinzcompany.com

Marketing Manager

col-narrow-left 

Job ID:

1711

Category:

Business Development, Management, Marketing
col-narrow-right 

Job Views:

1203

Employment Type:

Full time

Posted:

11.02.2017
col-wide 

Occupations:

Business-Strategic Management: General-Other: Business-Strategic Management
Marketing-Product: General-Other: Marketing-Product

Job Description:

Key Deliverables & Purpose:

The main purpose of the role is to support the achievement of sustainable growth (volume and profit) across the Southern Africa business unit by ensuring an effective operative model is in place as the backbone to support market growth – maximising the potential of brand portfolios and implementing effective trade marketing strategies. 

Main Accountabilities: 

  • Support the development of brand portfolio strategies across the markets and deliver channel strategies in-line with the BU Marketing Plan. Achieve alignment of brand plans through engagement with the Brand teams and Category Development
  • Develop brand positioning and strategy of local brands, including, but not limited to packaging design, product specifications and guidelines
  • Lead the development, implementation and evaluation of strong communication creative and communication channel strategies
  • Drive the highest standards of execution for the brand and in relation to the portfolio
  • Ensure product plans are delivered as per the agreed plan
  • Work closely with Commercial leadership team to provide input into pricing strategies
  • Ensure competitive product performance in defined consumer segments, initiate corrective actions; collaborate with the R&D team on consumer product testing and quality
  • Lead the conversion of deep local consumer Insights in to value generating propositions. Drive brand innovation and value generation by investigating opportunities for product differentiation. Ensure that product quality meets consumer expectations.
  • Collaborate and develop strong working relationships with:

     

  1. Working cross functionally within the business unit, the sub zone and zone – providing input into local Marketing strategies
  2. External agencies to ensure that all brand creative delivers on expectations
  • Understand the impact of cost elements on brand profitability and influence product related costs to ensure brand profit objectives are achieved.
  • Contribute to Commercial strategy to defend our contestable space in line with business strategy.
  • Active presence in the Business Unit and Market. Ensure alignment and commitment on driving local and functional agendas whilst balancing business priorities
  • Lead, inspire and grow the Marketing team and talent pipeline to ensure the team are equipped, feel motivated and able to progress.
  • Drive consumer and detailed commercial business performance tracking on a regular basis Building strong relationships with external providers

Job Requirements:

Key Competencies

  • Team Commitment: to blend well with all departments and cross functional teams to understand and facilitate working needs and add value by enabling delivery of Kraft Heinz objectives.
  • Objective Analytical Power: to clearly understand specific task requirements and find effective and efficient solutions to issues and processes.
  • Customer Focus: highly motivated to deliver beyond the job with a strong feeling of ownership and emphasis on job execution to the best of their ability.
  • Innovative: Innovative thinker that drives the business forward through innovation
  • Entrepreneurial: Take ownership and ensure delivery of projects in full, keeping each contributor responsible for their input.
  • Data driven and logical reasoning: Comfortable using facts and data for objective business reasoning, numerate with good attention to detail
  • Negotiation skills: Demonstrated ability to influence others and negotiate to achieve business results
  • Leadership: Skilled in setting direction, providing clarity, setting standards and motivates and inspire the team to exceed performance expectations and continuously develop themselves and build a strong talent pipeline
  • Project Management: Skilled in scoping, planning and organising project deliverables, resources and successful execution of multiple projects of varying complexity at the same time and ensure delivery on time within budget. 


Experience/Skills Required

  • Bachelor Degree in Sales or Marketing
  • Minimum of 6-8 years’ experience in Marketing within FMCG with roles of increasing scope and responsibility
  • Experience in managing a team 
  • Proven track record of success in Brand , Budget and Trade /Channel Management 
  • Exposure to consumer insights, strategy, budget & planning, promotions management, business and financial management, new product development, digital media, advertising development, project management and an understanding of the trade environment
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